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Marketing & E-commerce Specialist

SKILLS :

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  • Computer proficiency, including ability to navigate web interfaces and file systems

  • Photo editing skills, such as cropping or resizing

  • Interpreting data related to content and advertising with Excel spreadsheets

  • Ability to interpret content and style guides and edit existing product content to be compliant with Walmart Guidelines

  • Ability to evaluate vendor-submitted content to see if it meets specific quality guidelines and edit as needed 

PREFERRED :

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  • Basic retail business knowledge

  • Familiarity with Walmart Item 360 and/or Amazon Vendor/Seller Central

  • Knowledge of SEO and Keyword research best practices

    • Proficiency with Helium 10 or similar keyword research tool

  • PDP Design Knowledge

    • Ability to evaluate PDPs for quality and keyword density

  • Familiarity with CPC advertising

    • Select and revise keywords based on research and performance

    • Monitor bids and adjust based on performance

    • Walmart Connect

    • API tools such as Pacvue & Skai

    • Ability to recommend advertising tactics based on advertising goals and current advertising performance

  • Ability to summarize CPC campaign performance for a client

  • Familiarity with display advertising best practices, including targeting tactics 

  • Adobe Illustrator Proficiency

    • Ability to extract elements from label designs to build PDP photos

  • Adobe Photoshop Proficiency

    • Ability to enhance photos for use on PDPs

  • Graphic Design

    • Ability to design infographics for use on PDPs

    • Ability to design promotional materials for OCM 

  • WordPress

    • Divi Management System

    • Cloudflare CMS

    • Basic HTML

  • Social Media Management

    • LinkedIn

  • Email Marketing

    • Familiarity with Mailchimp, Constant Contact, or Similar

See Yourself In This Role?

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