Walmart Connect & Sam's Club Advertising
Why Should I Advertise at Walmart or Sam’s Club?
Navigating the expansive world of Walmart and Sam’s Club advertising demands specialized knowledge. Given the vast product range on Walmart.com, it’s all too easy for items to vanish amidst the crowd. Strategic advertising can elevate product visibility, propelling sales, and amplifying brand awareness.
The How-To’s of Advertising:
- Sponsored Search: This is the cornerstone of online advertising. Vendors can strategically bid on keywords, thus highlighting their products in search results. Sponsored items gain prominence in search grids, carousels, and adjacent to the buy buttons of related products. Walmart’s intuitive ad tool, along with its associated ad partners, equips vendors with a robust foundation for initiating sponsored searches.
- Display Ads: Envision banners strategically placed on Walmart.com. For these placements, collaboration with Walmart Connect’s managed services is a must. Notably, Walmart now also offers a user-friendly self-serve Display Ad campaign option!
- Offsite Ads: These extend your reach beyond Walmart.com, appearing as banners on unrelated websites, perhaps when you’re catching up on the news.
- Search Brand Amplifier/Sponsored Brands: This fresh addition by Walmart showcases a banner-style ad with a curated selection of vendor products. Much like sponsored searches, they are auctioned. Both Walmart Advertising Partners and Walmart Connect streamline the creation process for these placements.
Your Options:
- Self-Service Ad Platform: Walmart’s complimentary ad platform is open to all vendors, where you’re only billed for the ad spend. Whether you lean towards Automatic or Manual bidding campaigns, you can conveniently monitor real-time performance metrics. While Automatic campaigns are hassle-free with Walmart autonomously selecting keywords, Manual campaigns allow vendors the liberty of hand-picking keywords.
- Walmart Advertising Partners: For those with a more generous advertising budget, Walmart presents a consortium of ad collaborators. Explore the list here. These partners have been granted access to Walmart’s advertising infrastructure, allowing them to develop advanced tools to execute superior campaigns.
- Walmart Connect Managed Campaigns: For a holistic advertising strategy, Walmart Connect orchestrates first-party managed campaigns. Encompassing everything from social media and emails to in-store displays and digital platforms, these campaigns, though pricier, promise unparalleled visibility.
How Does OCM Amplify Your Advertising?
The world of omnichannel advertising can be both complex and costly. Different products and their lifecycle stages may necessitate varying advertising approaches. OCM’s expertise ensures your marketing dollars are judiciously allocated. Furthermore, before diving into campaigns, it’s paramount to solidify organic content and search rankings – another realm where OCM stands ready to assist. Please reach out below if you’d like to inquire more about Walmart Advertising support or are looking for a full service partner.