Online Presence
Walmart Content Scores:
How to Improve Item Quality
A Walmart content score measures how complete and compliant your product listing is against Walmart’s style-guide requirements: images, descriptions, and attributes (including non-visible fields used for search and categorization). Walmart generally expects scores at or above 95%, and listings below can trigger a content audit.
Updated: June 2026
What Is a Walmart Content Score?
It’s a percentage rating for how well a product page meets Walmart’s content requirements. Higher scores improve discoverability and customer trust; incomplete attributes lower the score quickly.
Why Content Scores Matter (In-Store, Online & Shared Items)
Products fall into three types: in-store only, online-only (home delivery), and shared (both). Because most items now qualify for online pickup and delivery, strong content matters even for traditionally in-store products, if shoppers can’t find or trust a listing online, they may assume it’s out of stock, and weak content can undercut paid advertising.
What Happens If Your Content Score Is Low?
(The 95% Threshold)
Walmart merchant and content teams review scores to gauge a supplier’s digital footprint. If a score falls below the ~95% expectation, Walmart may request content enhancement or issue a content-audit notification for missing critical information.
How Do I Raise My Walmart Content Score?
Scores are based on Walmart’s style guides (available in Supplier Help after logging in with your Retail Link ID). Submit content updates in Supplier One and fill out every applicable attribute, leaving applicable fields blank is the fastest way to lower a score. When unsure what a field needs, check the item’s style guide.
How OCM Helps with Walmart Content
OCM optimizes content for suppliers of all sizes across Walmart Style Guides, Supplier One, Item 360, and Private Brand guidelines from new-item setup to refreshing existing listings to reach and hold the content benchmarks merchants expect.