Case Study
Updated: April 2026
The Problem
A Walmart supplier with 158 active items, approximately 60 in-store items and the remainder DSV — came to OCM struggling to manage and optimize their product content at scale. With that volume of items across two distinct fulfillment types, keeping content accurate, compliant, and optimized internally was simply not sustainable.
When OCM conducted an initial content audit, the gaps were clear across the entire catalog:
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Average content score sitting at 71%, well below Walmart's 95% benchmark
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Product names not following Walmart's product style guide requirements
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Site descriptions and key features incomplete or underperforming
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Product images low resolution, making PDPs unclear and unreadable to shoppers
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New item setups being handled inconsistently with no centralized tracking system
For a supplier with 158 items across both in-store and DSV, those content gaps weren't just a quality issue — they were directly costing the brand visibility and conversion on Walmart.com every single day.
The Solution
OCM built a systematic content optimization plan covering every element Walmart's content scoring system evaluates, executed across all 158 items regardless of fulfillment type.
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Product Name Optimization: OCM rewrote product names across the full catalog following Walmart's product style guides precisely, ensuring every item met naming convention requirements for search visibility and content score compliance.
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Site Descriptions & Key Features: OCM rewrote site descriptions and key features for each item, focusing on clarity, keyword relevance, and full alignment with Walmart's content requirements — giving both shoppers and Walmart's algorithm exactly what they need.
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Asset Improvement: OCM worked directly with the supplier's team to source and submit high resolution product images for every item, ensuring PDPs were visually clear, professional, and meeting Walmart's image quality standards across all 158 items.
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New Item Setup: As the supplier continued to add new items, OCM managed the full setup process for each one — ensuring every new item entered the catalog already optimized from day one rather than playing catch-up later.
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Content Tracking & Maintenance:OCM built and maintained a centralized tracking system to monitor content scores across the entire catalog, flag any items slipping below benchmark, and keep all content current as Walmart's requirements evolve — across both in-store and DSV items.
The Result
Through systematic optimization across product names, descriptions, key features, and imagery, OCM drove significant content score improvements across all 158 items with standout results on both sides of the catalog.
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In-store items (approx. 60 items): Average content score raised from 90% to 98% exceeding Walmart's 95% benchmark
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DSV items: Average content score raised from 66% to 95%+ meeting and surpassing Walmart's benchmark across the full DSV catalog
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Overall: Dramatic improvements across every item, both in-store and DSV
For a supplier with this volume and complexity of items, that kind of catalog-wide improvement doesn't happen by accident. It requires an experienced Walmart consulting firm that knows the style guides, understands the scoring system, and has the bandwidth to execute at scale.
OCM took a 158-item Walmart catalog, spanning in-store and DSV from averages of 90% in-store and 66% DSV, to 98% and 95%+ respectively, surpassing Walmart's benchmark across the entire catalog.