Data & Insights
Custom Walmart Reporting &
Analytics for Suppliers
OCM builds custom Walmart and Sam’s Club reporting that goes beyond standard first-party reports, combining Walmart data with syndicated IRI and Nielsen insights into weekly, decision-ready analytics. With 30+ years in retail, our analysts deliver reporting, so suppliers don’t need to build an in-house data team.
Updated: June 2026
What Is Custom Walmart Reporting?
Custom Walmart reporting is tailored analytics built around a specific supplier’s business beyond the standard Basic/Charter reports. It blends data sources, focuses on the metrics that matter to your category, and surfaces actionable insight rather than raw tables.
Scintilla & Retail Link Reporting Explained
Retail Link is the long-standing name suppliers use for Walmart’s first-party data portal; Scintilla refers to Walmart’s shopper-insights/data offering. OCM works fluently across these first-party sources and layers custom analysis on top.
What’s in OCM’s Weekly Walmart Report Suite
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Brick-and-mortar and e-commerce sales
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Markdowns and sales forecasting (GRS) and order projection (Supply Plan)
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Inventory management and supply-chain dynamics
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OTIF, SQEP, and ASN metrics
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DSD-specific reporting for direct-store-delivery vendors
Walmart Reporting Solutions
Every business has different reporting needs. OCM works closely with clients to identify where additional insight is needed and to create custom reporting solutions that support those goals.
Whether the need is to better understand daily operational challenges, gain visibility into retail performance, or build more effective reporting structures, our team provides support across a wide range of analytical needs. In addition to retail link data, our enterprise team also leverages syndicated IRI and Nielsen datasets when appropriate.
Ongoing review and refinement help ensure our reports remain detailed, relevant, and useful over time.
Combining First-Party, IRI & Nielsen Data
Beyond Walmart’s first-party data, OCM can fold in syndicated IRI or Nielsen datasets to give a fuller, omnichannel view of category and competitive performance, something most suppliers can’t assemble alone.