Data & Insights
Walmart Reporting for Suppliers:
Basic, Charter & Beyond
Walmart gives suppliers access to first-party sales, inventory, and shopper data through its reporting tools. That data comes in two main tiers, Basic and Charter and OCM helps suppliers at both levels turn it into decisions, including managing the Charter API for teams that want automated analytics.
Updated: June 2026
What Is Walmart Supplier Reporting?
Walmart supplier reporting is the first-party data Walmart shares with vendors covering in-store and e-commerce sales, inventory, and customer behavior. Suppliers who search for “Retail Link” or “Scintilla” are usually looking for this same first-party reporting, which Walmart has continued to evolve under its supplier data platform.
Walmart Basic Reporting: What It Includes
Basic covers the essentials, core sales, inventory, and e-commerce performance, enough for most suppliers to track the health of their business and support replenishment conversations.
Walmart Charter Reporting: Features & When to Upgrade
Charter adds deeper analysis: OPD (online pickup & delivery) data, shopper-behavior reporting, reviews and survey insights, and expanded performance views. Suppliers ready to move from ‘what happened’ to ‘why’ typically benefit from Charter.
Walmart Charter API: Automating Supplier Reporting
Charter’s API lets suppliers pull data automatically rather than manually, reducing busy work and improving timeliness. OCM supports integration and ongoing management so the data stays reliable and current.
Walmart Reporting FAQs
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Basic vs Charter, which do I need? Basic suits suppliers who need core visibility; Charter suits those who want shopper insight, OPD data, and automation.
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Do I need an analyst on staff? Not necessarily, OCM provides reporting interpretation and API management, so suppliers don’t have to build an in-house team.
How OCM Helps with Walmart Reporting
OCM is a Walmart broker based in Northwest Arkansas and a reporting expert. We help suppliers understand Basic and Charter data, organize it into useful views, manage the Charter API, and apply it to real decisions about inventory, promotions, and growth.