Getting Started
Walmart Open Call:
How to Sell to Walmart (2026 Guide)
Walmart Open Call is an annual program that lets U.S. companies pitch products directly to Walmart buyers. If your product is made, grown, or assembled in the USA and is shelf-ready, you can apply, regardless of your company’s size. The event typically takes place in October, with submissions usually due in July, and applying is free.
Updated: June 2026
What is Walmart Open Call?
Open Call is Walmart’s yearly opportunity for domestic suppliers to present items to merchants without first securing a traditional buyer meeting. It exists to support U.S. jobs and manufacturing, and it has grown into an event that also offers educational sessions on the supplier fundamentals: pricing, packaging, logistics, and item setup that established vendors already know.
Who Can Apply to Walmart Open Call? (Eligibility)
How to Apply for Walmart Open Call (Step by Step)
To qualify, your product must be made, grown, or assembled in the United States and be shelf-ready (finished packaging, a barcode, and a sellable unit). Companies of any size can apply, from solo entrepreneurs to established brands.
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Confirm eligibility: verify your product is U.S. made/grown/assembled and shelf ready.
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Submit your product through Walmart’s official Open Call portal before the deadline (applications closes on August 3rd, 2026).
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Prepare your buyer presentation: pricing, packaging, logistics, and item setup ahead of the October event.
When is the 2026 Walmart Open Call?
The 2026 Walmart Open Call takes place October 6 - 7, 2026, in person at Walmart's headquarters in Bentonville, Arkansas. Selected suppliers receive a 30-minute one-on-one pitch meeting with Walmart and Sam's Club merchants.
Walmart confirms event details on its corporate "Investing in American Jobs" Open Call hub, verify the current dates and application steps there before applying.
Walmart Open Call FAQs
How OCM Helps You Prepare for Walmart Open Call
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Is Walmart Open Call free? Yes, submitting your product for consideration is free.
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Do I need a finished product? Yes, products should be shelf ready, not prototypes.
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Can international companies apply? No, products must be made, grown, or assembled in the USA.
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Do I need a consultant for Open Call? It’s not required, but preparation is what separates accepted suppliers from rejected ones. Buyer presentations, pricing, packaging, and item setup all need to be Walmart-ready before you pitch.
OCM is an exclusive Walmart broker based in Northwest Arkansas, working with Walmart suppliers since 1993. We help Open Call applicants with buyer presentations, packaging and labeling, item setup, logistics, and sales reporting, the preparation that turns an Open Call opportunity into a lasting Walmart partnership.